Overview

Overview — Matt Martelli

Overview of the systems and tools I use, including examples of my work.

Select Technologies
HubSpotSalesforcen8nOpenAIClaudeGeminiFive9Hatch SMSSupabasePostgresZapierActiveProspectRetell AICrew AIOpenClaw
Migration & IntegrationSaved company 90k/yr with zero downtime!

Zapier to n8n Migration

Problem

300,000+ monthly Zapier tasks were creating escalating costs and limiting workflow flexibility.

Solution

Migrated the automation ecosystem to self-hosted n8n with parallel-run validation and a Human-in-the-Loop monitoring system.

Outcome

$90K+ annual savings with zero downtime during migration.

Case Study
Restore Reporting Layer

Interactive Dashboard

Problem

Native CRM reporting was too slow and inflexible to provide real-time visibility into lead and marketing performance.

Solution

Built a custom analytics layer using Supabase/Postgres to deliver real-time reporting independent of CRM limitations.

Outcome

Reduced reporting latency from hours to seconds and provided a single source of truth for marketing and sales performance.

Interactive Evidence
Plug Into AI Roadmap

Voice AI Agents

Problem

Call centers lose revenue when agents can't answer every call, handle every objection, or scale during peak demand.

Solution

Developed production Voice AI agents trained on 10,000+ call transcripts capable of handling objections and supporting high-volume inbound conversations.

Outcome

Enabled 24/7 coverage without increasing headcount and created a framework for automated lead qualification and appointment generation.

Interactive Evidence
Multi-Agent Orchestration

Multi-Agent Business Operating System

Problem

Organizations struggle to coordinate work across departments because knowledge, decisions, and workflows are scattered across multiple systems.

Solution

Built a multi-agent operating system using Claude orchestration and OpenClaw execution, enabling specialized AI agents to collaborate across marketing, sales, recruiting, analytics, and operations.

Outcome

Reduced cross-functional coordination overhead and established a scalable framework for autonomous business operations.

Case Study
Journey Orchestration

Customer Journey Automation

Problem

Lead nurturing and follow-up were inconsistent across multiple channels and systems.

Solution

Designed and deployed multi-channel customer journeys across HubSpot, SMS, CRM, and call center systems.

Outcome

Generated $750K+/month in attributed pipeline while reducing manual intervention.

Case Study