Legal

Privacy Policy

Last updated: July 6, 2026

This Privacy Policy explains how Matt Martelli ("I," "me," or "my") collects, uses, and shares information when you visit mattmartelli.com (the "Site") or interact with me through it. By using the Site, you agree to the practices described here.

Information I Collect

I may collect the following categories of information:

Information you provide — such as your name and email address when you submit a form (for example, to request the Reward Engineering Framework) or contact me by email.
Usage and device data — including IP address, browser type, pages viewed, referring URLs, and similar analytics collected automatically through cookies and comparable technologies.
Advertising data — including cookie identifiers and conversion events used to measure and improve Google Ads campaigns.

How I Use Information

To operate, maintain, and improve the Site.
To respond to inquiries, deliver requested resources, and communicate with you.
To understand how visitors use the Site through analytics.
To measure advertising performance, including Google Ads conversions and remarketing.
To maintain security, prevent abuse, and comply with legal obligations.

Cookies & Analytics

The Site uses cookies and similar technologies. These may include Google Analytics 4 to understand traffic and usage patterns, Vercel Analytics and Speed Insights for performance monitoring, and Google Ads tags for conversion tracking and remarketing.

You can manage or block cookies through your browser settings. To opt out of Google Analytics, visit Google's opt-out tools. To manage personalized ads from Google, visit Google Ads Settings.

How I Share Information

I do not sell your personal information. I share it only:

With service providers (such as hosting, analytics, email automation, and advertising platforms) that process data on my behalf under appropriate safeguards.
To comply with law, enforce agreements, or protect the rights, safety, and property of visitors and others.
In connection with a merger, acquisition, or sale of assets, subject to this Policy.

Data Retention

I retain information for as long as needed to operate the Site, fulfill the purposes described above, and meet legal or business requirements. You may request deletion as described below.

Your Rights & Choices

Depending on your location, you may have the right to access, correct, delete, or restrict the use of your personal information. To exercise these rights, contact me at the email below.

Third-Party Links

The Site links to third-party websites and services (such as LinkedIn, YouTube, and growthmindset.ai). Those sites have their own privacy policies, and I am not responsible for their practices.

Children's Privacy

The Site is not directed to children under 13, and I do not knowingly collect personal information from children.

Changes to This Policy

I may update this Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

Contact

Questions about this Policy? Email mattmartelli@mac.com.