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Naples, FL · Remote · Open to senior IC, architect/lead, or consulting engagements
Target Roles
- Forward Deployed Engineer
- Founding Applied AI Engineer
- AI Agent Engineer
- Senior AI Engineer
- AI Systems Architect
- Revenue Operations & Systems Leader
- Marketing Automation Leader
- Customer Journey Infrastructure Owner
- Lifecycle Marketing & Automation Executive
Field Note Nº 01 · Game Theory
Is your architecture Battle Tested?
Before AI agents can be trusted, someone has to watch them. Most companies are racing to deploy AI — far fewer are asking the harder question: who audits the robots?
The opening paper in my production-AI research:
- Why the most dangerous AI failures aren't crashes — they quietly pass health checks while drifting from the outcomes they were designed to produce
- Adversarial testing, independent verification, and continuous observability — applied, not theoretical
- Reward engineering that encourages truth instead of good-looking metrics
- The same principles I use designing production AI systems for enterprise organizations
If you're hiring someone to build AI that can be trusted in production — not just impressive demos — start here. The 100-second field note below shows how I pressure-test AI systems before they ship.
Read the paper (PDF) →Living Flow
How trusted agents actually move work
Governance decides what should never happen. Architecture decides who does what. Living Flow is the bridge — an interactive map of how AI and human handoffs move through a real operating system, not a slide deck.
Featured Flagship Project
A Multi-Agent Company, Cast as Seinfeld
The real operating system that runs my own company — and the clearest proof of how I make complex AI legible.
The casting is the innovation:
- Every specialized agent — planner, router, specialists, critic, memory — is a Seinfeld character with a defined job
- A familiar ensemble makes abstract architecture instantly legible: who does what, and why
- Reads for engineers and executives alike — a cast of characters, not boxes labeled “Agent 1”
- The cast runs real workflows end to end: lead capture, qualification, follow-up, QA, human handoffs
Executive summary
AI Automation Architect and Marketing Automation Architect — 25 years in marketing, the last 15+ building AI and automation systems at the intersection of technology, operations, and customer experience.
What I design and build:
- Production voice agents
- Multi-agent workflows
- CRM and lifecycle automation
Systems that connect data, automation, and human teams to deliver measurable business outcomes. Framework-agnostic by design: the system and the result come first, the tooling follows.
Experience
growthmindset.ai
Founder & AI Systems Architect
Production voice AI, multi-agent operating systems, and revenue automation — designed, built, and shipped as the growthmindset.ai platform.
2023–Present
Home Genius Exteriors
AI Integration Strategist
Enterprise AI and automation across recruiting, sales, customer experience, and operations — production voice agents, multi-agent workflows, and a zero-downtime Zapier-to-n8n migration.
2025–2026
Expo Home Improvement
Marketing Automation Specialist | Business Analyst
Lifecycle, CRM, and speed-to-lead automation on HubSpot + Salesforce.
2020–2025
Flywheel360
Co-Founder & Chief Marketing Officer
MarTech and automation strategy for clients up to Fortune 400/500.
2010–2020
Cambium Learning Group
Email Marketing Manager | Senior Copywriter
Personalization pilot that drove $3.1M in six months.
2007–2010
Key accomplishments
- Generate $750K/month in attributed pipeline through AI-driven initiatives and campaigns.
- Drove $3.1M in new revenue within six months with a personalization pilot at Cambium Learning Group.
- Saved $90K+/year by re-architecting enterprise automation from Zapier to self-hosted n8n — with zero downtime.
- Led CRM and lifecycle transformations across databases of 500,000+ records, with TCPA/CAN-SPAM governance.
- Advised Fortune 400/500 organizations on automation architecture; co-founder and one of the First 100 HubSpot Partners.
- Designed and deployed production AI voice agents and multi-agent systems (Claude, OpenClaw, CrewAI) that run real workflows 24/7.
Capabilities at a glance
What I do across marketing, AI, and revenue operations — and the proof behind each. Framework-agnostic by design; the system and the result come first.
01
AI Agents & Multi-Agent Systems
Orchestrate systems where specialized agents plan, route, execute, and self-check across departments.
Built a multi-agent operating system (Claude + OpenClaw) coordinating marketing, sales, recruiting, analytics, and ops — one framework spanning 8 departmental silos.
02
AI Voice Agents
Production voice agents that answer, qualify, book, and follow up around the clock — never to voicemail.
Handle 60+ simultaneous calls, trained on 10,000+ transcripts, cutting appointment cancellations 38%.
03
Marketing Automation & Lifecycle
End-to-end nurture, onboarding, retention, and reactivation programs across email and SMS.
+40% customer lifetime value, +35% engagement, and +25% retention from multi-touch lifecycle workflows.
04
CRM & Data Architecture
Database structure, naming, tagging, segmentation, and data hygiene that keep reporting clean as you scale.
Managed databases of 500,000+ records with segmentation, lifecycle automation, and TCPA/CAN-SPAM compliance.
05
Platform Migration
Lead CRM and automation migrations with parallel-run validation — without breaking active campaigns.
Zero-downtime Zapier-to-n8n migration of 300,000+ monthly tasks, saving $90K+/yr; multiple HubSpot implementations.
06
Integration & Orchestration
Connect CRM, funnel, voice, analytics, and lead sources through durable, API-first workflows.
API-driven orchestration across HubSpot, Salesforce, n8n, Twilio, Supabase, Five9 and more.
07
Reporting & Revenue Attribution
Restore real-time visibility and tie automation directly to pipeline and revenue.
Custom Supabase/Postgres analytics layer cut reporting from hours to seconds; $750K+/month in attributed pipeline.
08
Lead Scoring & Speed-to-Lead
Predictive scoring, routing, and speed-to-lead automation that put reps on the highest-value pipeline first.
+28% conversion from predictive lead scoring and 50% faster lead response.
Featured projects
Tell me about the role
Email or a text reaches me fastest — give me the business problem and I'll tell you how I'd architect the system that solves it.
Matt is a visionary, yet has his eye on the present. His ideas and creativity are at the pinnacle of his field. I often ask Matt his opinions in business needs outside of his scope, knowing that he will produce an option I would never think of.
Interactive
The Strategic Alignment Playbook
A live, two-pane walkthrough of my production systems. Pick any project on the left and its live demo or full case study loads in the panel beside it — the Zapier-to-n8n migration, the real-time operations dashboard, voice AI agents, the multi-agent operating system, and customer-journey automation, all in one interactive view.
Explainer Videos
Explainer Videos
High-level 30–60 second animations that give C-level leaders and teams the 30,000-foot view instantly. No deep dive required. Complex systems become clear in under a minute — so decision-makers and the rest of the organization grasp the concept before the detailed charts ever reach IT.
Click a phone to expand · train pauses while open